The film follows the journey of “You” (the main character), a 3rd-tier technical writer who dreams of one day being a product designer. Working after hours, he creates a fantastic new product. When he presents his product to his employers, they inform him that it’s up to him to create an advertising campaign for the product – an advertising campaign that must be animated. This poses a problem for “you” – he knows very little about animation, and is instantly filled with doubts, and thus his future hangs in the balance. This is where our friendly narrator steps in, to guide “you” through the process of making an animated film. Step by step, our hero’s anxiety and doubts are put to rest, and in the end, he is triumphant!