We were approached by great guys from U-Dox, London, with interesting request to create impossible – single shot, macro zoom spot for an exclusive to Footlocker – Adidas ZX Flux ADV – sneaker launch.
Driven with our passion for macro and details we were thrilled to bring 2mm of sneaker knitting to full HD for the viewer. Sneaker also comes with 3M, “reflective/glow in dark” material which was the challenge itself.
DAT successfully responded to all tasks and delivered complete spot, in both 15″ and 30″ cuts for web and Footlocker shops projections.
“DAT team had interesting request from Woodblock, Munich to create bunch of cloth assets and prepare iron CAD for rendering in this add. It was a great ride, and working on cloth details was something completely new and interesting for us.”
Considering the monumental scale of today’s vfx industry, Digital Asset Tailors – DAT is establishing its role as a service to other vfx studios, rather than advertising agencies or film houses. We offer the highest possible quality of render ready works, going through a look development process which covers everything from modeling and textures, to realistically shaded outputs for further usage in shots.
We start with modeling from CAD data, concept art, or the clients descriptions. Once the model is done and the UV’s are in place, we start with the detailing. Outputting various texture maps for further shading, lighting, rendering… Call it as you like, we’ll prepare beautiful images for you!
Check out some of our work.