During his Casual Connect Tel Aviv lecture, Mirko Topalski spoke about Eipix’s growth through hidden object puzzle adventure games and the company’s efforts to expand into free-to-play offerings. “You can’t understand how big of a challenge (free-to-play game development) is until you actually start,” Mirko said. “It’s hard, hard, hard, hard, harder than you think.”

Mirko Topalski is CEO of Eipix Entertainment, a games development company he co-founded in 2005. Eipix was his first business venture, so the past 10 years have been an enormous learning experience as the company has grown to over 300 employees. As he says, “Everything we did in that time — both good and bad — has helped us raise the company to where we are at the moment, and, hopefully, it will lead us to even greater things in the future.”

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