“We’ve all seen humans dancing brilliantly like robots, we’ve also seen robots dancing brilliantly like robots, but you’ve never seen robots dancing badly like humans,” Dom&Nic is quoted in a press release. “The Chemical Brothers’ music allows people to get out of their box at a gig or listening to the record — it’s a moment of frenzied abandonment to the music. We wanted to capture that feeling in the idea of an oppressed robot workforce suddenly abandoning themselves to music and fun. It’s robots having fun, robots being silly and robots raving.”
Jonathan ‘Wes’ Westley from The Mill, a visual effects company behind the VFX
“This is the kind of VFX work that encouraged many of The Mill’s artists to get into the industry and, by continuing to push the boundaries of creative excellence, we hope to inspire the next generation of artists,” the Mills Jonathan ‘Wes’ Westley is quoted. “It’s a project that enabled and required us to experiment with new motion capture technology, using our expertise to capture dance moves on set, in the studio, and in-house at The Mill. To be entrusted with bringing Dom&Nic’s vision to life is a real privilege. It’s been a huge team effort over a eight month period and I’m proud that ‘Free Yourself’ has manifested into a standout piece of work that showcases what The Mill does best — high-end, photo-real visual effects work.”
Continue on to the interview with the director of this the music video Dom&Nic,
Known for his numerous work, but recently we had a chance to see his Wide open.