VFX Bruce Lee u novoj Johnnie Walker reklami

The Mill, Johnie Walker, BBH China i režiser Joseph Kahn ponovo dovode majstora borilačkih veština na naše ekrane ovoga puta u 3D verziji.

The Mill je želeo da postavi novi standard i uradi najrealističniju zamenu glave u reklamama do sada. Odlučili su da ne koriste tradicionalnu motion capture tehniku. Bruce Lee i Johnnie Walker reklama je trebalo da stvarno pomere granice tako da je sva animacija lica urađena ručnom, keyframe animacijom.

Tim je na osnovu snimaka Bruce Lee-a izmodelovao stotine 3D modela glave kako bi se preneli autentični izrazi lica. Da bi dobili što vernije ekspresije, čak su angažovali i ćerku Bruce Lee-a, Shannon Lee koja im je davala podršku i sugestije za vreme izrade ove fantastične reklame.

CREDITS
Client: Johnnie Walker Blue Label
Director: Joseph Kahn
Cinematographer: Christopher Probst
Agency: BBH, Johnny Tan Creative Director
Agency Producer: BBH, Krystie Koh
Line Producer: Merrilyn Lim, Gravity Films
Executive Producer HSI Productions: Kim Dellara
Music: Brain & Melissa
VFX: The Mill, London

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Izvor: http://www.cgmeetup.net/home/making-of-cgi-bruce-lee-in-johnnie-walker-change-the-game/

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