Navdeep Singh – Character Animator, Project Lead, The Mill New York

Thank you so much Navdeep for this interview, we would like to start with you by telling us about yourself.

I am Navdeep Singh, and I have been working as an animator for past 6 years, with The Mill, New York. I worked on some of the finest projects like PETA – 98% Human, Norfolk Southern – the city of possibilities, talking chameleons from Valspar, facial animation for Muhammad Ali for  Porsche – Compete and many more. Lately, I have been a project lead for commercials with the talking box, for Progressive Insurance.

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Adidas Footlocker ZX Flux ADV – Making Of by Digital Asset Tailors

We were approached by great guys from U-Dox, London, with interesting request to create impossible – single shot, macro zoom spot for an exclusive to Footlocker – Adidas ZX Flux ADV – sneaker launch.
Driven with our passion for macro and details we were thrilled to bring 2mm of sneaker knitting to full HD for the viewer. Sneaker also comes with 3M, “reflective/glow in dark” material which was the challenge itself.
DAT successfully responded to all tasks and delivered complete spot, in both 15″ and 30″ cuts for web and Footlocker shops projections.