How Do We Measure an Audience? – FilmmakerIQ

The success of a film or video is often judged on the size of the audience – but how do we measure that audience? – It’s not always as simple as counting tickets. In this lesson we look at the techniques and methods studios and distributors use to calculate who has seen their products and try to make sense of all those Box Office Numbers and Ratings.

Some helpful links:

Mark Litwak on Distribution split:
ifp.org/resources/domestic-distribution-part-2/#.VX8b0_lVhBc

Larry Gerbrandt: Does Movie Marketing Even Matter:
hollywoodreporter.com/news/does-movie-marketing-matter-24514

Numberphile on YouTube’s 301:
youtube.com/watch?v=oIkhgagvrjI

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