Adidas Footlocker ZX Flux ADV – Making Of by Digital Asset Tailors

We were approached by great guys from U-Dox, London, with interesting request to create impossible – single shot, macro zoom spot for an exclusive to Footlocker – Adidas ZX Flux ADV – sneaker launch.
Driven with our passion for macro and details we were thrilled to bring 2mm of sneaker knitting to full HD for the viewer. Sneaker also comes with 3M, “reflective/glow in dark” material which was the challenge itself.
DAT successfully responded to all tasks and delivered complete spot, in both 15″ and 30″ cuts for web and Footlocker shops projections.

 

 

Animator fest u Jagodini

Pre tri godine je otvoren prvi Animator fest sa ciljem da promoviše stvaralaštvo iz oblasti animacije za decu. I ako se organizator plašio da godišnja produkcija nije dovoljna da bi se svake godine održavao festival, na svu sreću, prevarili su se – broj pristiglih radova se povećavao iz godine u godinu.

Autor: Tamara Petrovski

Autor: Tamara Petrovski

Ove godine je prikazano 36 filmova u takmičarskom delu. Teme filmova su se kretale od ekranizacije narodnih pripovetaka (Zakopano blago) preko društvenih kritika (Sponzoruša) pa sve do političkog napetog trilera sa crvima i pticama (Crvlja Politika). Drugim rečima, mogli smo se uveriti da dečija mašta nema granice. Što se tiče same produkcije, mogli su se videti stop motion animacije na plastelinu, animirani filmovi crtani pomoću drvenih bojica, tempera, flomastera, ali i filmovi koji su u potpunosti realizovani u digitalnoj tehnici. Ono što je posebno privuklo pažnju je brojnost i kvalitet filmova Škole animiranog filma iz Vranja, koju su predstavljale  Sara Mihajlović, Emilija Djordjević i Jana Stošić predvođeni mentorom Slavoljubom Simonovićem.

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MERCEDES BENZ VANS – 20 JAHRE SPRINTER / BACKSTAGE + MAKING OF

Ever heard of the Anniversary Festival? For the Mercedes Benz Sprinter Edition Model, Hamburg creative agency LLR wanted to build the vehicle a monument. As a real workhorse. Directed by Juergen Nerger, Infected took over the complete production. The claim ‘Everybody parties, only one is driving’ was turned into a 69 second tribute to the car, created at a music-festival with 20.000 visitors, all shown in one excessive bullet time moment.

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